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Bet365 Football Betting

Part of Our Bet365 Sportsbook Review
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4.1

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Bet365 Football Betting

Bet365 have a great football betting offering. They're a UK betting brand, so I still don't get why they signpost the markets with Soccer instead of Football! But I guess as it is a globally popular betting brand and soccer is, unfortunately, the internationally recognised word for the game - mehhh!!

The prematch betting markets are packed with variety. Sometimes there are too many bets available, which could be overwhelming if you're a newbie. But with that said, game based betting is pretty easy to navigate with lots of categories like players, goals, cards, and corners keeping it neat. If you're betting on a single match, you don't have to leave the screen view to find a bet. 

The coupons could be a little easier to find, it's quite difficult to actually navigate to a daily coupon and get an acca on. We're fans of both teams to score ACCAs, so we feel this could be better as you have to trawl through different leagues or individual matches and build your ACCA that way.

The tools are great, listed as features on their site, which we'll go on to detail. But as expected they've got great live betting, cashout, live streams and even a decent bet calculator if you need it.

Football Promotions

One of Bet365's best features is the football betting deals for existing customers. They have lots of promotions available for football betting fans:

  • Bet Boost: Get an odds boost on preselected soccer bets. Bet boosts will appear ahead of the main football betting markets if they're available that day
  • 2 Goals Ahead Early Payout Offer: Bet on prematch football full-time result to win and if your team goes 2 goals ahead at any time, the battle gets settled as a win
  • Bore Draw Money Back Offer: Money back if the football match ends 0-0. If your bet loses because of a 0-0 result, bet365 will refund your stake - including bet builders
  • 70% Football Acca Bonus: Place a pre-match football acca (2 or more selections) on selected markets. If it wins Bet365 will add a 70% bonus
  • Each Way First Goalscorers: Unlimited places each way for a football first goalscorer. Paid out if your player scores during the game in 90 minutes
  • Full Time Result - Enhanced Prices: Where available this market gives you the option of taking an enhanced price on the full-time result for selected matches
  • Soccer Substitute Guarantee: Bet365 now cover that woeful feeling when your player bet is done before halftime because they've gone. It's rare, but occasionally your player bets are done before the game has even got up and running. If your player goes off at halftime, Bet365 are refunding that player with a bet credit

Bet365 Live Football Betting & Inplay

In Play - Bet365 live fixtures are available on the Bet365 homepage as soon you log in. But a lot of the games are tucked away in tabs, so you might have to go looking. The homepage has a prominent inplay link that takes you through to a coupon page where all the listed live games are available.

Match Live - The Bet365 live match console is a really detailed visual graphic display with fast descriptions of the action as it unfolds. We've all sat and watched our bets win or lose on the Attack >>> Dangerous Attack prompts. They were ridiculously addictive. Its no alternative to the real things, but is quite handy if you're a proper liver better, you get a good feel for the attacking pressure.

Stream Live - Some of the top European leagues are licensed as streamable events on Bet365, the quality isn't the best compared to TV and you have to have a bet on the game, but its a feature that not many other sportsbooks can boast.

Inplay Betting Markets - There's a huge amount of live betting markets and with data in the Match Live console, you're looking at the best in play service from available sportsbooks in our opinion.

Edit Bet - Bet365 edit bet is very innovative! And gives you the ability to add, swap or remove selections and increase the stake on unsettled bets both pre-match and In-Play

Bet365 quite often text out and email random prematch offers that settle as inplay events. So you make a prematch bet and you'll get an inplay bonus credit.  Agins there's no real pattern to this, it tends to be big events and for loyal customers who have consented to promotions being sent out.

But aside from those random deals, Bet365 also have a number of fixed promotions that are enhanced and often activated by inplay events.

  • 2 Goals Ahead Early Payout Offer: Bet on prematch football full-time result to win and if your team goes 2 goals ahead at any time, the battle gets settled as a win
  • Each Way First Goalscorers: Unlimited places each way for a football first goalscorer. Paid out if your player scores during the game in 90 minutes
  • Soccer Substitute Guarantee: Bet365 now cover that woeful feeling when your player bet is done before half time because they've gone. It's rare, but occasionally your player bets are done before the game has even got up and running. If your player goes off at half time, Bet365 are refunded that player bet a bet credit.

Bet365 Football Coupons & Accumulators

Bet365 are great for accumulators and multiples in general. They were one of the first betting sites to let you combine multiples into accas - which is pretty cool. So if you placed a bet builder for example, they let you double it up with another acca and create multiples of multiples. 

The edit bet tool is super useful, naturally, your odds reduce when you edit your bet as they're essentially buying your bet edited bet back at more favourable odds to them, but if something's gone wrong in your multiple and you think you can save part of the bet, its definitely worth it.

Not the best for coupons

Coupons are one of a small set of of negatives we found for Bet365, I find it really difficult to get all the leagues I want to put an acca on in the same view. Sometimes you just want a basic coupon section and despite lots of top class innovation, bet365 just don't have a decent coupon betting feature.

Cashout is a really simple feature of the modern betting experience, but did you know that bet365 has 3 ways to cash out! It just amplifies what we've already suggested about the brand, that they're quite simply one of the best. 

  • Cash Out has always been fast, you get a slight delay while the system processes your request, but it's been useful for me. If you're trying to tick the system expect it to play up. It's designed for those who have a knack for predicting the outcome of their bets while they're running, it's not designed to catch the bookie out with split second updates
  • Partial Cash Out can be worthwhile, it's not something I use regularly unless I'm pretty sure I can get the value out of a bet. If you're using it to place a desperate bet, then you're playing into their hands by reducing the value of the original bet and running the risk of the next bet losing
  • Auto Cashout Out For advanced bettors (I almost wrote traders there), that's exactly what it feels like. Setting yourself a price point for a cashout and if it reaches that level, the feature cashes out for you. I'm not a fan of this, it feels like you're backing out of the bet before it's even placed, so I've not really used it. I can see the appeal, but it's not something I've had any luck with

Bet365 Footbal Betting Odds

We found Bet365 were pretty average for odds on key markets. It's not a huge difference, but they weren't the absolute best for football odds. If you're not an odds comparer you probably won't notice, but I'd say some of the rival bookies will often have a slightly better price from time to time. 

Bet365 makes up for pricing bets shorter with better deals and in my view a better service. If you only bet a small amount the difference is very minimal.

Bet365 Virtual Soccer

Bet365 doesn't make a lot of noise around their virtual betting. Personally, I don't think it's a responsible way to bet, the systems are designed to make a profit, so that means someone definitely has to lose and the algorithms could be against you.

There's a fair payout policy which explains the system, even though the returns are weighted towards the players, the house still gets a return, so in that sense, it's designed to be very precise over time, even where they suggest the results are randomly generated. 

In impressive selection of virtual betting options

It's no different in that case to slots or virtual casinos, but given the option to bet on real live sport, where profit isn't actually guaranteed, I'd take the real thing all day long. With that said, bet365 do have an impressive collection of virtual sports, with 14 categories available in the likes of Soccer, horse Racing, Cricket, Tennis and more.

It's pretty fast-paced with not much to go on other than guessing the outcome, the odds are a little better than the real thing as you don't get short odds on favourites, so if you think that's worth the risk, there's a little more value across the markets, but not something I recommend playing - In My Opinion!

Bet365 finally dipped into the fantasy free games market recently with score predictors and fantasy games for their players. They have both paid and free-to-play games that result in cash prizes if you're successful. But this isn't a free payday, they're designed to be won very rarely and are often about luck over skill!

Fantasy games & free to play competitions

During the peak soccer season, you can play the scores challenge predictor games or the fantasy tournaments. The following are free games that have been available and may be subject to change.

  • 6 Scores Challenge Free to play: Win cash prizes by predicting the scores of six Soccer matches, every week. If you fall short on one or two predictions, there are prizes for three, four and five correctly predicted scores.
  • 4 Scores Challenge: Predict four correct scores from selected Soccer games and win cash for FREE!
  • Free4All: Win £10 in Free Bets by answering 4 questions correctly on selected events
Bet365 Fantasy Sports

In bet365's Fantasy Sports, you can build a squad and compete against other entries for Fantasy points – the players in your team will gain points based on their real-world performances, so you track actual events like a golf tournament or a soccer match. With different Tournament types available across multiple Sports every day, you can play Fantasy Sports all year round.

I found it really difficult to work out how to enter and I didn't feel like it was given much coverage across the site, leading me to believe it's not a core product that Bet365 give that much air time.

Some tournaments are free to enter with cash with prize pools and some are paid. It's a nice to have, tucked away behind the scenes but a bit of distraction from the actual sportsbook! These platforms might be found on other sites, so it's a networked app provided by a specialist provider and not a stand-alone bet365 product.

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Bet365 Review Ratings

Category Our Rating
Sportsbook 4.5 / 5
Welcome Offer 4.5 / 5
Promotions 3.5 / 5
Bet Builder 4 / 5
Live Betting 4.5 / 5
Cashout 4.5 / 5
Odds 3.5 / 5
Mobile 4 / 5
Banking 4 / 5
Support 4 / 5

Company Overview

Sportsbook Bet365
Company Name Hillside Sports Limited
Founded 2000
License License number 55149
New Player Sign Up Offer Bet £10 Get £30 In Free Bets
No Wagering Yes
Free Bets Yes
No Deposit No
Min. Deposit £5
Min. Withdrawal £5
Free Games Yes
Free Spins No
Deposit Methods Debit Card, Apple, Google, Paysafecard, PayPal