The Best Football Betting Offers & Bonus Deals

Listed on this page are the best football betting offers from the best sports betting sites. We've tracked down the most current football offers which include free bets, moneyback specials and some odds boost deals.

We've included a new player bonus listed with each bookie, which can be used for football bets or another market once you register and make the minimum deposit for that deal.  Hit the "Claim Bonus" link and you'll go through to the right promo page to join that sportsbook and claim the sign up bonus.

Football Betting Offers & Promos

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Football Betting Offers - Explained

Football bet offers are betting promotions given to existing customers of sportsbook betting sites. They range from fixture specific odds boosts to moneyback and free bets on certain outcomes. Some of the offers are spontaneous and dependent on popular games that day, whereas others rely on customers to opt-in and play regularly in order to qualify.

There's an absolute wealth of football betting offers out there, as bookies attempt to appeal to new customers and retain them as paying punters. Football betting remains one of the biggest attractions in sports betting owing to its diversity and variance.

Aside from the standard new customer sign up bonus, most betting sites offer ongoing promotions with many specific to football markets, Premier League games, Champions League fixtures and the elite European leagues. You'll hear the phrase free bet being used quite a lot and that tends to be how each betting site positions these football promotions.

Essentially you place a bet and if you meet the conditions of the offer you get the free bet. Sportsbook sites are relentlessly innovating the free bet framework and are constantly coming up with variations of the bonus. Most of the top betting sites have a promo section on their site and we try and keep up to date with listed football bet offers.

To gain a little better understanding of the types of football betting deals available, we've listed as many promo concepts as we can find with a brief explanation of each.

Which betting site has the best football offers?

Presently Bet365 have the best selection of football betting offers. They're one of the world's most recognised betting brands and they're football promotions are equally impressive. Coupled with one of the most rewarding betting welcome offers, their football bonus offering is collectively one of the most valuable if you're looking for a new site to bet with.

Best bookies for football

We list the best betting sites for football, but globally you'll find bookies like Bet365, William Hill, Betfred and 10Bet are great for football bets. They position their promotions around popular football fixtures, they have an abundance of prematch and in-play markets and their tech features like bet builders and inplay tools are more sophisticated

Football Betting Bonuses

Odds Boosts or Enhanced Bets

  • Bet Boosts: One of the more common bonus types and not actually a free bet is a boost or an enhancement. A bet boost is where the odds of the bet can be enhanced to give you a greater return if it wins. Most bookies offer a bet boost in their own way. Some allow you to boost odds in the bet slip, whereas others might stipulate a boost on preselected markets. Watch out though, more often than not an enhanced bet will likely come with a stake limit - meaning the sportsbook caps what you can spend and win on that bet
  • Single Bet Boosts: Where the bookie lets you choose one of your chosen bets to boost in the bet slip once you've selected that bet. Quite often capped, so you can only bet up to a maximum amount. In this case and for most bookies offering this promo, single bet boosts can only be applied once per day
  • Acca Boosts: This is where a betting site will boost one of your football multiples based on a tiered rewards system, normally up to 100% bonus. Say you place a treble for example, they might boost that by 5% if it wins. Then the more selections you make, the bigger the boost for a winning acca. 100% bonus for 10 selections maybe
  • Special Boosts: Bookies like boosting specials, where they preselect the bet and put up more favourable odds. They'll have data on the types of markets that are popular for punters but are potentially rewarding for them as a business. Normally first goalscorer win casts or variations of player based markets are popular for both bookie and bettor.
  • Bet Builder Boosts: With bet builders growing in popularity, bookies may have noticed demand for preselected markets as they're quite time-consuming to place. So once again boosting preselected bet builder bets, gives the bookie an opportunity to put up popular selections that are quite often long shots for the punter
  • Request Bet Boosts: Less common now owing to the rise of bet builders, but previously popular was the request a bet feature over social media. Bookies started selecting requested special bets from their punters and offering up better odds in their special sections.


  • Acca Insurance: One of the more common moneyback deals is the acca insurance offer. In this case the offer is aimed at encouraging 4-fold punters to place a 5-fold acca and over. You're refunded if one leg lets you down in a 5-fold acca or over. The different ways of getting that money back, but most bookies refund the stake as a bet credit which sits in your bonus balance
  • 0-0 Bore Draw: A few bookies have opted to cover the 0-0 bet for you with a moneyback offer if the game ends with neither team scoring. With a bore draw, you get your stake back as a bonus bet or bet credit
  • Player Subbed: A small selection of betting sites have opted to offer a bet credit when players are subbed off and it affects your player market bet. This normally depends on the market and players being subbed off before half time

Bet Club Free Bets

  • Reload Bonus: Bookies like to reward players who deposit with reload bonus bets. So you get a matched free bet (just like when you joined) to use on sports and football betting when you deposit on a regular basis. This can be in a specific timeframe like each week, before a specified fixture or some chose to reward with a day based reload bonus
  • Free Bet Clubs: These are loyalty rewards for those who place a certain amount of bets per week or wager regularly. So you get a free bet when you place 5 bets a week for example over certain odds, or you spend the minimum per week to achieve the reward
  • Prematch to Inplay: Some betting sites will offer free in play bets when you place a bet on the prematch markets. These offers are normally communicated on the day, to encourage some uplift in fixture base betting
  • Loyalty Free Bets: From time to time, some bookies just send out loyalty free bets as gifts. Don't rely on this as a guarantee, the sportsbook will clearly have some login behind when and why they give these rewards and there's rarely a pattern that you can exploit