Bet365 Mobile & App Review

Bet365 Design & Mobile Usability Review

Review: Mobile Betting & App

The Bet365 mobile betting experience is no different to betting on a desktop. As a more advanced punter, I'm usually placing my bets on a desktop where I can see info more clearly and look into the stats. However, the mobile experience comes into its own when checking the bets in play.

The Bet365 app is lightning fast and feature full. I like the simple layout with a stripped down top bar that gives you just the basic info. It's not too cluttered which is how I think it's supposed to feel. It's a very simple layout compared to other sportsbook apps that have opted to throw everything and the kitchen sink in their app layout.  

The live scores in-play and Match Live environment are again fast and reliable. Live streaming on mobile is quite high-res, even where the design is meant for small devices, the visuals are still high quality.

Review: Design & Usability

Bet365 have gone through a number of technical redesigns over the years, but they have always kept the layout simple. And in fact, it's been getting more simplified over the years making it very unique from other sportsbooks. 

It's a bit more like a software application nowadays, with lots of different sections and subsections, so it's best to work out what you're betting on before you log in and you can either navigate through to the section you need or use the handy search bar in the menu which finds every betting market if you type close match words. Personally, I use the search bar every time, it's quick and gets you straight to your bet with no messing. 

An unmistakable brand

Green and grey all day! You know the colours, it's an unmistakable brand pallet and that likely creates some kind of loyalty to the brand. The logo is actually white and yellow again unmistakable, but the simple grey and green sportsbook offers a sense of comfort, not too overwhelming, no glossy ads distracting you from your bets.

In the past when other betting sites change their branding, it can be disruptive, it gets on your nerves a little. But Bet365 have absolutely nailed their look and it rarely changes. 

Bet365 Mobile Betting

Bet365 have a great football betting offering. They're a UK betting brand, so I still don't get why they signpost the markets with Soccer instead of Football! But I guess as it is a globally popular betting brand and soccer is, unfortunately, the internationally recognised word for the game - mehhh!!

The prematch betting markets are packed with variety. Sometimes there are too many bets available, which could be overwhelming if you're a newbie. But with that said, game based betting is pretty easy to navigate with lots of categories like players, goals, cards, and corners keeping it neat. If you're betting on a single match, you don't have to leave the screen view to find a bet. 

The coupons could be a little easier to find, it's quite difficult to actually navigate to a daily coupon and get an acca on. We're fans of both teams to score ACCAs, so we feel this could be better as you have to trawl through different leagues or individual matches and build your ACCA that way.

The tools are great, listed as features on their site, which we'll go on to detail. But as expected they've got great live betting, cashout, live streams and even a decent bet calculator if you need it.

In Play - Bet365 live fixtures are available on the Bet365 homepage as soon you log in. But a lot of the games are tucked away in tabs, so you might have to go looking. The homepage has a prominent inplay link that takes you through to a coupon page where all the listed live games are available.

Match Live - The Bet365 live match console is a really detailed visual graphic display with fast descriptions of the action as it unfolds. We've all sat and watched our bets win or lose on the Attack >>> Dangerous Attack prompts. They were ridiculously addictive. Its no alternative to the real things, but is quite handy if you're a proper liver better, you get a good feel for the attacking pressure.

Stream Live - Some of the top European leagues are licensed as streamable events on Bet365, the quality isn't the best compared to TV and you have to have a bet on the game, but its a feature that not many other sportsbooks can boast.

Inplay Betting Markets - There's a huge amount of live betting markets and with data in the Match Live console, you're looking at the best in play service from available sportsbooks in our opinion.

Edit Bet - Bet365 edit bet is very innovative! And gives you the ability to add, swap or remove selections and increase the stake on unsettled bets both pre-match and In-Play

Cashout is a really simple feature of the modern betting experience, but did you know that bet365 has 3 ways to cash out! It just amplifies what we've already suggested about the brand, that they're quite simply one of the best. 

• Cash Out has always been fast, you get a slight delay while the system processes your request, but it's been useful for me. If you're trying to tick the system expect it to play up. It's designed for those who have a knack for predicting the outcome of their bets while they're running, it's not designed to catch the bookie out with split second updates
• Partial Cash Out can be worthwhile, it's not something I use regularly unless I'm pretty sure I can get the value out of a bet. If you're using it to place a desperate bet, then you're playing into their hands by reducing the value of the original bet and running the risk of the next bet losing
• Auto Cashout Out For advanced bettors (I almost wrote traders there), that's exactly what it feels like. Setting yourself a price point for a cashout and if it reaches that level, the feature cashes out for you. I'm not a fan of this, it feels like you're backing out of the bet before it's even placed, so I've not really used it. I can see the appeal, but it's not something I've had any luck with

Bet365 finally dipped into the fantasy free games market recently with score predictors and fantasy games for their players. They have both paid and free-to-play games that result in cash prizes if you're successful. But this isn't a free payday, they're designed to be won very rarely and are often about luck over skill!

Fantasy games & free to play competitions

During the peak soccer season, you can play the scores challenge predictor games or the fantasy tournaments. The following are free games that have been available and may be subject to change.

• 6 Scores Challenge Free to play: Win cash prizes by predicting the scores of six Soccer matches, every week. If you fall short on one or two predictions, there are prizes for three, four and five correctly predicted scores.
• 4 Scores Challenge: Predict four correct scores from selected Soccer games and win cash for FREE!
• Free4All: Win £10 in Free Bets by answering 4 questions correctly on selected events

Bet365 Fantasy Sports

In bet365's Fantasy Sports, you can build a squad and compete against other entries for Fantasy points – the players in your team will gain points based on their real-world performances, so you track actual events like a golf tournament or a soccer match. With different Tournament types available across multiple Sports every day, you can play Fantasy Sports all year round.

I found it really difficult to work out how to enter and I didn't feel like it was given much coverage across the site, leading me to believe it's not a core product that Bet365 give that much air time.

Some tournaments are free to enter with cash with prize pools and some are paid. It's a nice to have, tucked away behind the scenes but a bit of distraction from the actual sportsbook! These platforms might be found on other sites, so it's a networked app provided by a specialist provider and not a stand-alone bet365 product.